
The story of GROWby RIAN&Partners
GROW by RIAN Partners is a concept born to be seed of continuous transformation of human talent and professional communities.
Founded by passionate coaches, our mission is to support individuals, teams, and organizations as they navigate change, unlock their potential, and step into authentic leadership.
By focusing on collective strengths and engaging methodologies, GROW aims to unlock the full potential of organizations and their members, promoting a culture of growth, learning, and success.
We believe growth is not a destination — it’s a practice!
The GROW coaches
Andreea NiculaeManaging Partner

With over 20 years of HR expertise, passed through all significant HR roles of an organization and peaking as HR Senior Director within a major American player in the automotive market.
As an entrepreneur Andreea made a debut in 2013, being founder of RIAN & Partners, an idea that would become a great success story over time. Nowadays, RIAN & Partners prides on being one of the most successful Executive Search and HR Consulting agencies with 100% Romanian business capital.
Areas of Expertise
- Staffing & Executive Search
- Executive & Team Coaching
- Entrepreneurship & People Management
- Organizational HR Architecture & Talent Management
Certifications
- 2023 – Certified Team Coach – Metasysteme Coaching – Alain Cardon
- 2022 – Certified Vocational Trainer
- 2017 – Certified Business Coach
- 2013 – Founder of RIAN & Partners
- 2013 – Certified Mediator, Romanian Mediation Council
- 2006 – HR Strategic Tools – Stamford Global
- 2003 – Recruitment skills, negotiator and social relations mediator
Partner at RIAN & Partners, Paul comes with a relevant experience of over 10 years in the sector of Staffing & Recruitment, Executive Search and HR.
Stepping in the entrepreneurial scene in 2020, Paul brought stability, yet continued RIAN’s legacy of innovation and adaptability. As a result, RIAN & Partners consolidated its business model of advocacy for continuous development.
Areas of Expertise
- Staffing & Executive Search
- Individual & Team Coaching
- Leadership Development
- Talent Management
Certifications
- 2024 – Certified Team Coach – Metasysteme Coaching – Alain Cardon
- 2023 – Certified Coach
- 2022 – Certified Vocational Trainer
- 2020 – Partner at RIAN & Partners
- 2018 – Agency Manager at RIAN & Partners
- 2016 – Train the Trainer
- 2014 – Recruitment & Training skills
Paul ButaruAgency Manager

Mission & Values
In today’s fast-paced landscapes, many struggle with communication, collaboration, and conflict resolution. These challenges can hinder performance, lead to disengagement, and prevent both individuals and groups from reaching their full potential.
Through GROW, our mission is to cultivate environments where individuals and teams can learn, grow, and thrive.
We believe in harnessing the power of teamwork to drive performance and foster meaningful relationships.
Our coaching practices are designed to be supportive and transformative, empowering people to reach new heights and achieve their goals.
